top of page
to update
This year The One in North America was bigger and better than ever before with over 400 athletes competing across Chicago, New York, and LA. From the Chicago Board of Trade, NYvsNY, to the Jordan Brand House, we showed up for the communities with access to elite training and product and Jordan Family integration. Through The Jordan Design Studio, each city provided a platform for the next generation of designers to workshop with iconic Jordan Family to champion innovation around the AJ1.
chicago
The One took Chicago basketball
from the lakefront to the heart of the city.
We kicked off The One qualifiers at Foster Beach, bringing the energy of Chicago basketball to the lakefront in the heart of summer. Sun, music, community and competition came together on the court, capturing the unmistakable spirit of basketball in Chicago.
For the finals, we took it somewhere unexpected: the historic Chicago Board of Trade. The trading floor became the court, the iconic ticker became the backdrop, and nearly 30 years after the infamous CEO Jordan commercial was filmed in the building, a new generation of players took center stage.
The One celebrated the many sides of Chicago through the one thing that connects them all: basketball.
WINNERS:
Michael Woods Chicago, IL.
Class of 2027 @nbamroy
Sydney Dodd, Maywood, IL.
Class of 2027 @syd_dodd12
design studio
Mentor Nina Chanel
WINNER:
Chelsea B, Chicago, IL.
@chelseab128
TATUM
Foot Locker: Leveraging The Clinic as a connection point to local Chicago youth, 50 boys and girls from two south side orgs joined us in Lincoln Park for the first activity on the artist dedicated community court. Kids were geared up in Tatum 4’s and led through a series of basketball drills and were then surprised and delighted to have NBA champion Jayson Tatum join them on court to help dish passes and give out high fives and smiles all around!
@thirzathecowgirl
@thirzathecowgirl
ENGAGEMENT
xx
REACH
xx
VIEWS
xx
NEW YORK
hEADING
SUBHEAD 2
subhead 1
Subhead 3, Quotes
body copy
key takeaways
Celebrating the unique culture of hoops and streetwear in each city through storytelling and heroing local protagonists, allowed us to authentically resonate with our consumers.
Strategic investment to ensure we are in the path of consumer across partners and audiences at scale beyond Jordan owned channels drives measurable impact. Inclusive of media partners, Jordan Athletes and Design Mentors, content creators and The One Athletes and designers.
Landing The One at key Direct and Partner (Foot Locker) doors allowed us to scale The One across our key cities. Due to product delays and weather, the opportunity remains to capture more demand.
As a Brand, we are at our best when the Jordan Family makes big bigger and exemplifies greatness at the highest level. From our athletes, Jayson Tatum, Napheesa Collier, Azzi Fudd, Dearica Hamby, Jess Sims, Trae Young, Sarah Strong, Myles Garrett, to our artists and entertainers, Nina Chanel, Chris Gibbs, Angelo Baque, Chase B, and many, many more.
what's next
thank you
KEEP IT TIGHT © 2026 Nike Rundown
bottom of page